Any successful marketing campaign should be focused on target marketing. This is true with any type of business including online businesses. This article discusses the importance of an effective internet marketing stratgey.
Internet Marketing Strategies
"…day. Any successful marketing campaign must be focused on a target group with a strategy that will draw … understanding the target group is critical to determining which of the Internet marketing strategies will work…"
http://www.christianet.com/onlinemarketing/internetmarketingstrategies.htm
Learn How To Identify Your Target Market